Franchising

We look to make the right connections to bring your restaurant brand to new international markets.

Support System Overview

HEC has built a team of experienced and dedicated franchising professionals. From the moment you complete your franchise application to the time of opening your outlet and beyond, a dedicated team of franchising experts is available to support you in the following areas:

  • Operations
  • Training
  • Design
  • Marketing & PR
  • Human Resources Support

A qualified team with more than 12 years of experience in franchise operations provides the following services for Franchisees:

  • Direct communication with the franchise team for ongoing support and advice as and when required
  • Regular updates to the operations manual
  • Procurement support
  • Scheduling of deliveries and shipments
  • Formalizing supporting documentation for all necessary approvals relating to the Ministry of Health and Commerce in the franchised territory
  • Organizing visits and scheduled training programs

In coordination with the operations team, the following will be achieved:

  • Scheduled training programs for chefs, managers, waiters, and baristas prior to the opening of the first outlet
  • Detailed day-to-day training program
  • Evaluation and official report with detailed analysis
  • Further training support offered upon the franchisee’s request

Design is about more than just making something pleasing to the eye. It’s about what the design truly means and how it should function. Great ideas often collect unnecessary elements, and we naturally tend to over-complicate things. At HEC, we help remove the clutter to deliver an end result that is not only aesthetically pleasing, but also structurally sound and a true artistic expression of all the research, planning, and strategy behind it.

We ensure everything is consistently aligned with no gaps between branding, planning, and execution. Every decision is made with clear intent, guided by thorough research and planning. Our multi-disciplined, holistic, and integrated approach adds significant value to your design investment and keeps the entire project on course.

  • Design Audits
  • Concept Design
  • Restaurant Design Consulting
  • Restaurant Interior Design Consulting
  • Kitchen Design Consulting
  • Remodel Design Consulting
  • Restaurant Signage Design
  • Menu Design
  • Logo Design
  • Uniform Design
  • Corporate Identity Design & Art Direction
  • Mood Boards & Concept Illustrations
  • Concept Renderings
  • Prototype Design
  • Zone Merchandising & Display Design
  • Packaging Design
  • Website Design Strategy & Management
Restaurant owner and hospitality consultant analyzing menu engineering reports, food costs, pricing strategies, and restaurant profitability in a modern corporate office.

A dedicated team offering:

  • All brand-related artworks with print support and production guidance
  • Graphic design support for all brand advertising materials
  • Marketing and Public Relations consulting specific to the franchisee’s territory
  • Launch support including artwork, marketing plans, and advertising campaigns
  • Press releases for products and services targeted to the franchisee’s territorial area

The HR Director of the Group will provide support in the following areas:

  • Recommending the number of employees required per category based on outlet size, seating capacity, and expected kitchen production volume
  • Providing information on reputable recruitment agencies that can refer qualified staff
  • Supporting the interview process, particularly for managerial positions
  • Supplying HR policies and regulations as guidance for the franchisee