Menu Development

A strong menu shapes the guest experience and defines how your restaurant performs every day. It affects revenue, labor, equipment needs, speed of service, and the level of consistency your team delivers. Our menu development process creates dishes that fit your space, match your goals, and support your brand standards. Through strategic menu engineering, we balance creativity with profitability.

Sharp ideas and creative dishes matter. The real difference comes from how those ideas function under pressure. AI tools produce recipes but skip the critical work of recipe costing, staff capability, and kitchen flow. They do not understand the rhythm of a busy line or how to simplify processes and equipment so entry-level staff won't get overwhelmed. They miss how storage, throughput, receiving patterns, and ingredient flow affect execution. That is where our experience becomes essential. We build menus that survive real operations.

What We Offer

Every item we develop is designed to perform - in the kitchen, at the bar, and on your bottom line. Our approach to menu profitability considers your team, equipment, facility, and customer base to ensure each dish or drink can be executed flawlessly and priced for optimal margin. We'll help you align your menu with your operational reality while ensuring it hits your brand and financial goals.

Food Recipes

  • Standalone recipes or component recipes like soups, sauces, chutneys, and spice blends
  • Includes ingredients, procedures, costs, and suggested retail price.
  • Priced from ৳15,000 to ৳35,000 per recipe.
  • Included when part of a Menu Item.
  • Optional: Side-by-side training.

Food Menu Items

  • Fully composed dishes with sub-recipes and plating standards.
  • Includes all components, procedures, costs, and suggested retail pricing.
  • Priced from ৳20,000 to ৳50,000 per menu item.
  • Optional: Side-by-side training.

Signature Mocktails & Beverages

  • Signature drinks with clear specs, sub-recipes, and costings.
  • Priced from ৳12,000 to ৳25,000 per beverage.
  • Optional: Side-by-side training.

Non-Alcoholic Beverage Lists

  • Curated selections by the glass, jug, or special preparations (juices, lassi, sherbets, tea, coffee etc.).
  • Includes costing, pricing guidance, and training recommendations.
  • Priced from ৳8,000 to ৳18,000 per item.
  • Optional: Server training.

Side-by-Side Training

  • On-site support to help your team execute at a high standard from day one.
  • Two to six days on-site.
  • One to three consultants.
  • ৳25,000 to ৳40,000 per day per consultant.
  • Travel and ingredients billed as incurred.

Our Process

For New Concepts

  1. Align on your menu direction and culinary perspective.
  2. Validate positioning against the local market.
  3. Assess facility layout and team capabilities.
  4. Draft a preliminary menu to support kitchen design decisions.
  5. Finalize the development roadmap once all stakeholders are aligned.

For New and Existing Concepts

  1. Refine direction based on volume, staffing, and seasonality.
  2. Develop and test items in our kitchens.
  3. Facilitate tastings and revisions.
  4. Cost recipes and set suggested retail prices.
  5. Deliver a complete recipe packet.
  6. Optional: Side-by-side training.
Frequently Asked Questions

FAQ

A recipe is a standalone component such as a sauce, soup, or syrup. A menu item is a full dish that often includes multiple sub-recipes.
Yes. We quote recipe development independently when you need standalone components.
Some teams thrive with written specs. Others want direct coaching. Training is optional and scoped based on your needs.
Most projects require two to six days depending on menu size, the skill of your staff, and the number of shifts we observe.
Yes. Every development project includes two tasting rounds. Travel is billed separately.
Tastings often span two to six days including prep and recovery time. We limit the number of items per session to maintain quality feedback.
Yes. Costing and suggested retail pricing are included for every item.
Yes. Ingredient costs and price sensitivity vary by region. We adjust accordingly to protect margin.

Yes. Many clients do. We develop your food menu and beverage program together to create a consistent customer experience while making the planning process more efficient.

Travel is billed at cost. We estimate your travel budget during scoping so there are no surprises.


Ready to Build a Menu That Performs?

Let’s create a scope that aligns with your goals, your team, and where your concept is headed.

TESTIMONIALS

What Our Client’s Say

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Excellence Residence

Interior Decoration

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4.9/5.0

"HEC transformed our vision into a well-structured hospitality business. Their expertise in concept development, operational planning, and strategic execution helped us create a café that delivers an exceptional guest experience while maintaining efficient day-to-day operations."

Khairul Anik Sarker Founder Ratio cafe N Bistro

Khairul Anik Sarker

Founder, Ratio Café N Bistro

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4.9/5.0

"Working with HEC was a seamless experience from concept to execution. Their attention to operational efficiency, hospitality planning, and business strategy enabled us to establish a distinctive restaurant brand with confidence."

Abul Kalam Sarker Founder Kuro

Abul Kalam Sarker

Founder, Kuro

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4.9/5.0

"HEC brought professionalism, creativity, and practical hospitality expertise to our project. Their strategic guidance, operational insights, and commitment to excellence played a significant role in building a strong foundation for our business."

Ariful Islam Hamza Founder NOSH

Ariful Islam Hamza

Founder, NOSH

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4.9/5.0

"HEC understood our vision and translated it into a functional, guest-focused hospitality environment. Their layout consultancy and operational planning ensured our café delivers both an outstanding customer experience and efficient daily operations."

Mr. Anwar Hossain Founder Karai Cafe

Mr. Anwar Hossain

Founder, Karai Cafe

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4.9/5.0

"The team's hospitality expertise and structured approach exceeded our expectations. From business planning to operational strategy, HEC provided valuable insights that helped us strengthen our brand and prepare for sustainable growth."

Mr. Maksudur Rahman Founder Bengali Express

Mr. Maksudur Rahman

Founder, Bengali Express

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4.9/5.0

"HEC successfully combined innovative hospitality concepts with operational excellence. Their strategic consultancy, interior planning, and execution support helped create a truly immersive dining destination that stands out in a competitive market."

Mr. Jamal Ivan Director Dune Dhaka

Mr. Jamal Ivan

Director, Dune Dhaka

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