About Us

Who We Are

At HEC Restaurant Consulting, we’re a Bangladesh-based team of restaurant consultants, operators, and culinary professionals who help turn great ideas into successful and profitable businesses. Whether you're launching a new concept, optimizing operations, or scaling your brand, we bring grounded expertise and practical tools tailored to the Bangladeshi market to every phase of your restaurant’s growth.

How We Think

No two projects are the same. That’s why we start by listening—to your goals, your vision, and your challenges. From there, we shape a plan that blends your creativity with proven systems and business fundamentals. We mix, test, and refine ideas into structured strategies you can execute with confidence. And we do it in a way that’s collaborative, honest, and genuinely enjoyable. (Because if it’s not fun, what’s the point?) Learn how our restaurant consulting process works.

Our Approach

Iterative. Transparent. Tailored to your business model.

We don’t prescribe solutions until we understand your operation. Every engagement starts with listening, then we build from there. Whether you’re validating a brand-new concept or fixing a business that’s gone off the rails, we guide you through a step-wise process that’s tailored, not templated.

Our phased methodology ensures you're only investing in what makes sense for your goals, timeline, and budget. From foundational modeling to launch and beyond, we help you see around corners, stay in control, and make smart moves with confidence.

Who We Work With

Developers. Founders. Hospitality veterans. First-timers.

Some of our clients are established business groups and seasoned operators expanding their portfolios across Dhaka, Chittagong, and other cities. Others are first-time restaurateurs who’ve secured a location and have a dream. Many are working with landlords, city corporations, or local authorities who don’t fully understand the restaurant business.

Wherever you are on the journey, we meet you there—with the experience, candor, and tools to move forward. We've supported family-owned restaurants, hotel F&B outlets, café concepts, chef-driven independents, cloud kitchens, bakeries, and nearly everything in between.

If you're building something that serves people, and you want it to work, we’re probably the right call.

Why HEC?

Small enough to care. Experienced enough to scale.

We’re not career consultants. We’re the people restaurant owners hired to run their businesses, before we built a company of our own. That’s why we speak your language. That’s why we sweat the details. And that’s why our recommendations actually work.

We don’t send in a team of MBAs to build a slide deck and disappear. We walk the floor with you, sit with your P&L, and help you make decisions that affect real people, real money, and real outcomes.

Whether you're looking for a fractional partner or full-scope guidance, HEC delivers the leadership, structure, and insight to move your operation forward, with results that stick.

Mr. Anwar Hossain Monju

Founder & CEO

Mr. Anwar Hossain Monju is the Founder and CEO of HEC Restaurant Consulting, bringing over 16 years of hands-on hospitality operations experience across restaurants, cafes, hotels, banquets, and food service businesses in Bangladesh. With a unique blend of culinary passion, strategic business insight, and deep operational expertise, he has become a trusted advisor to both emerging restaurant brands and established operators.

Mr. Monju combines formal education in business and hospitality management with real-world restaurant leadership. His career spans key roles with prominent hospitality groups and independent restaurant operations in Dhaka, Chittagong, and beyond. He has successfully led concept development, kitchen operations, team building, and profitability turnaround projects for a wide range of food service ventures.

He founded HEC with a clear mission: to help Bangladeshi entrepreneurs design, refine, and scale restaurant concepts that are both creatively inspiring and operationally strong. He believes restaurants should be exciting to create, rewarding to operate, and sustainable to grow — but only when built on a foundation of discipline, smart financial planning, and strong team culture.

An advocate for raising professionalism and standards in Bangladesh’s hospitality industry, Mr. Monju is selective about the clients and team members he partners with — favoring those who share his vision for excellence, creativity, and operational integrity.

For Mr. Anwar Hossain Monju, hospitality isn’t just a business — it’s a passion. And every client engagement is an opportunity to prove that, with the right approach, restaurants in Bangladesh can be both a sound investment and a great place to work.

Nayeem Ashraf

Kitchen Adviser and Menu Planner

Mr. Nayeem Ashraf serves as Kitchen Adviser and Menu Planner at HEC Restaurant Consulting, bringing over 12 years of professional culinary and hospitality experience across commercial restaurants, cafés, hotels, and large-scale food service operations. His expertise in commercial kitchen planning, production workflow optimization, and menu engineering enables clients to build efficient, profitable, and guest-focused hospitality businesses. Combining extensive operational knowledge with a passion for culinary innovation, Mr. Ashraf has contributed to restaurant concept development, kitchen design, recipe standardization, food cost optimization, and menu planning for a diverse range of hospitality projects. His practical understanding of kitchen operations ensures every concept is both commercially viable and operationally efficient. At HEC, he works closely with entrepreneurs, investors, and hospitality operators to develop kitchen systems that improve productivity, maintain food quality, and support sustainable business growth. He believes successful menus are built not only around creativity but also around operational consistency, profitability, and guest satisfaction. Through his collaborative approach and commitment to excellence, Mr. Ashraf helps transform restaurant concepts into high-performing hospitality businesses where culinary creativity and operational efficiency work hand in hand.

Shahid Shahin

Pastry and Bakary Adviser and Menu planner

Mr. Shahid Shahin serves as the **Pastry & Bakery Adviser and Menu Planner** at HEC Restaurant Consulting, contributing his expertise in bakery production, pastry development, and menu innovation. With a passion for artisanal craftsmanship and hospitality excellence, he helps clients develop bakery concepts and dessert offerings that combine creativity, consistency, and commercial viability. Mr. Shahin specializes in creating thoughtfully curated pastry and bakery menus that complement a restaurant’s brand identity while enhancing the overall guest experience. His expertise spans product development, recipe standardization, dessert presentation, and bakery operations, ensuring every offering is both operationally practical and appealing to today’s evolving consumer preferences. At HEC, he works closely with restaurant owners, café operators, and hospitality entrepreneurs to design bakery and pastry programs that balance quality, profitability, and production efficiency. From signature desserts and artisan breads to specialty beverages and café menus, he contributes to creating concepts that strengthen brand positioning and customer loyalty. Believing that exceptional bakery products are built on precision, consistency, and innovation, Mr. Shahin focuses on developing sustainable menu solutions that support long-term business growth. His collaborative approach and commitment to continuous improvement make him a valuable member of HEC’s multidisciplinary hospitality consulting team, helping clients transform creative culinary ideas into successful commercial operations.

Mr. Rezaul Ashiq

Kitchen Adviser and Menu planner

Mr. Rezaul Ashiq serves as the Kitchen Adviser and Menu Planner at HEC Restaurant Consulting, where he contributes to the development of efficient kitchen operations and strategically engineered menus for restaurants, cafés, hotels, and other hospitality businesses. His expertise lies in creating practical culinary systems that balance operational efficiency, food quality, and commercial profitability. Working closely with entrepreneurs, chefs, and project teams, Mr. Ashiq plays an integral role in commercial kitchen planning, menu engineering, production workflow optimization, and recipe standardization. His collaborative approach ensures that every kitchen is designed to support seamless operations while every menu is developed to meet customer expectations and business objectives. At HEC, Mr. Ashiq is committed to helping hospitality businesses build sustainable culinary operations through careful planning, process optimization, and thoughtful menu development. He believes that a successful kitchen is built on efficiency, consistency, and the ability to deliver exceptional dining experiences without compromising operational performance. As part of HEC’s multidisciplinary consulting team, Mr. Ashiq works alongside hospitality consultants, designers, engineers, and culinary professionals to deliver integrated solutions that strengthen restaurant operations from concept development through day-to-day execution. His dedication to continuous improvement and operational excellence enables clients to establish hospitality businesses that are both guest-focused and commercially successful.

Abdur Razzak Khan

Indian Chef

Mr. Abdur Razzak Khan serves as the Indian Chef at HEC Restaurant Consulting, bringing extensive culinary expertise in authentic Indian cuisine and traditional cooking techniques. With a deep understanding of regional flavors, spice profiles, and classical recipes, he plays an integral role in developing memorable dining experiences that combine authenticity with modern hospitality standards. Working closely with restaurant owners, entrepreneurs, and the HEC consultancy team, Mr. Khan contributes to menu development, recipe standardization, kitchen operations, and culinary planning for a wide range of hospitality projects. His practical approach ensures that every menu is designed not only to delight guests but also to support operational efficiency, consistency, and long-term profitability. At HEC, Mr. Khan collaborates with kitchen planners and hospitality consultants to create concepts that balance authentic culinary traditions with contemporary dining expectations. His focus on quality ingredients, refined cooking methods, and efficient kitchen practices helps clients establish strong culinary identities that differentiate their businesses in a competitive market. Passionate about preserving the richness of Indian cuisine while embracing innovation, Mr. Abdur Razzak Khan believes every successful restaurant begins with exceptional food, disciplined kitchen operations, and a commitment to delivering outstanding guest experiences. Through his expertise, HEC continues to help hospitality businesses build menus that are both commercially successful and true to their culinary vision.

Amjad Hossain

Kitchen and Menu planner

Mr. Amjad Hossain serves as the Kitchen and Menu Planner at HEC Restaurant Consulting, where he plays a vital role in developing efficient kitchen operations and commercially successful menu strategies for hospitality businesses. His expertise lies in creating practical kitchen layouts, optimizing production workflows, and designing menus that balance culinary creativity with operational efficiency and profitability. Working closely with restaurant entrepreneurs, chefs, and project teams, Mr. Hossain contributes to the planning and execution of hospitality concepts from the early development stages through operational readiness. His approach focuses on ensuring that every kitchen is designed to maximize productivity, maintain food quality, and support a seamless service experience while minimizing operational challenges. At HEC, he collaborates on restaurant development projects by aligning menu planning with kitchen capabilities, service requirements, and business objectives. His understanding of workflow optimization, production planning, and hospitality operations enables clients to establish systems that are scalable, sustainable, and built for long-term success. Mr. Hossain believes that a successful restaurant is built on more than exceptional cuisine—it requires thoughtful planning, efficient operations, and a menu that reflects both customer expectations and business goals. Through his dedication to operational excellence and continuous improvement, he helps clients create hospitality businesses that deliver memorable dining experiences while achieving sustainable commercial performance.

MD. Harun Khan

Pakistani Cousin

Mr. MD. Harun Khan serves as the **Pakistani Cuisine Specialist** at HEC Restaurant Consulting, contributing his expertise in authentic Pakistani culinary traditions and hospitality operations. With a strong understanding of traditional recipes, regional flavors, and modern restaurant expectations, he helps clients develop distinctive dining experiences that celebrate the rich heritage of Pakistani cuisine while meeting contemporary hospitality standards. At HEC, Mr. Harun Khan works closely with restaurant owners, entrepreneurs, and culinary teams to develop menu concepts, standardize recipes, and refine food production processes. His practical approach ensures that every menu not only reflects authenticity but also supports operational efficiency, consistency, and commercial sustainability within a competitive hospitality environment. His involvement extends beyond recipe development, contributing valuable insights into kitchen operations, food presentation, ingredient selection, and culinary workflow optimization. By balancing traditional cooking techniques with modern restaurant practices, he helps create menus that deliver memorable guest experiences while maintaining quality across every service. As part of HEC’s multidisciplinary consultancy team, Mr. Harun Khan shares the company’s commitment to culinary excellence, operational integrity, and continuous innovation. His passion for authentic Pakistani cuisine and dedication to professional hospitality standards enable clients to introduce unique culinary offerings that strengthen their brand identity and contribute to long-term business success.

Anwar Hossain

Electrical Engineer

Mr. Anwar Hossain serves as the Electrical Engineer at HEC Restaurant Consulting, contributing technical expertise to the planning and development of hospitality facilities across Bangladesh. He plays an essential role in designing reliable electrical systems that support the operational demands of restaurants, cafés, hotels, cloud kitchens, and commercial food service establishments while ensuring safety, efficiency, and long-term performance. Working closely with HEC’s hospitality consultants, architects, and project teams, Mr. Hossain helps integrate electrical infrastructure with commercial kitchen layouts, interior concepts, and operational workflows. His collaborative approach ensures that every hospitality project is supported by practical, energy-efficient, and scalable electrical solutions tailored to the unique requirements of each business. At HEC, he is actively involved in the technical planning of hospitality developments, ensuring that power distribution, lighting systems, equipment requirements, and utility planning are carefully considered from the earliest stages of every project. His attention to detail helps minimize operational challenges while creating environments that are both functional and future-ready. Mr. Hossain believes that successful hospitality projects are built on a strong technical foundation. Through his commitment to quality, reliability, and engineering excellence, he supports HEC’s mission of delivering hospitality businesses that combine outstanding guest experiences with efficient, dependable, and sustainable operations.

Masum Mia

Civil Engineer

Mr. Masum Mia serves as the Civil Engineer at HEC Restaurant Consulting, contributing technical expertise to the planning and development of hospitality projects across Bangladesh. His role focuses on transforming architectural concepts into practical, durable, and operationally efficient facilities that support the long-term success of restaurants, cafés, hotels, resorts, and commercial food service establishments. Working closely with the consultancy, design, and project execution teams, Mr. Mia is involved in construction planning, structural coordination, space optimization, and site implementation. He ensures that every hospitality project is developed with careful attention to functionality, safety, build quality, and operational requirements, allowing clients to move confidently from concept to completion. At HEC, he collaborates with architects, kitchen planners, interior designers, and hospitality consultants to create environments that are not only visually appealing but also structurally sound and operationally practical. His engineering perspective helps integrate construction efficiency with hospitality functionality, ensuring every project supports smooth day-to-day operations while maintaining the highest standards of quality. Mr. Mia believes that successful hospitality developments begin with strong engineering foundations. Through his commitment to precision, coordination, and sustainable construction practices, he plays an important role in helping HEC deliver hospitality spaces that combine durability, efficiency, and exceptional guest experiences.

Md.Abdul Moquit

Member IAB Architect

Mr. Md. Abdul Moquit is an Architect and a proud Member of the Institute of Architects Bangladesh (IAB), contributing architectural expertise to HEC Restaurant Consulting’s hospitality development projects. With a strong understanding of spatial planning, functional design, and hospitality architecture, he collaborates closely with clients and project teams to create environments that balance operational efficiency with memorable guest experiences. His architectural approach focuses on designing spaces that are not only visually compelling but also practical, sustainable, and aligned with modern hospitality standards. At HEC, Mr. Moquit plays an integral role in transforming hospitality concepts into thoughtfully planned restaurants, cafés, hotels, and commercial spaces. He works alongside consultants, engineers, and operational specialists to ensure that every project integrates efficient circulation, optimized layouts, customer comfort, and brand identity into a cohesive architectural solution. His collaborative design philosophy allows each development to support both business objectives and long-term operational performance. Mr. Moquit believes that exceptional hospitality architecture goes beyond aesthetics—it should enhance workflow, strengthen customer engagement, and contribute directly to the commercial success of a business. Through careful planning, attention to detail, and a commitment to design excellence, he helps create hospitality environments that inspire guests while providing owners with functional, future-ready spaces built for sustainable growth.

Core Values

The Principles That Drive Every Hospitality Success

01

Excellence

We pursue excellence in every project through meticulous planning, operational precision, and industry best practices. Our commitment to quality ensures exceptional guest experiences, sustainable business performance, and long-term value creation for hospitality brands and investors.

02

Innovation

We embrace innovative thinking to develop modern hospitality concepts, optimize operational workflows, and create competitive market positioning. By combining industry expertise with emerging trends, we deliver solutions that drive growth, efficiency, and customer engagement

03

Integrity

We build trusted partnerships through transparency, accountability, and ethical business practices. Every recommendation, strategy, and decision is guided by honesty and professionalism, ensuring our clients receive reliable advice that supports sustainable success

04

Expertise

With extensive hospitality industry experience, we provide specialized knowledge across restaurant development, hotel operations, kitchen planning, menu engineering, and business strategy. Our expertise enables clients to make informed decisions with confidence and clarity

05

Growth

We are dedicated to helping hospitality businesses achieve measurable growth through strategic planning, operational excellence, and profitability-focused solutions. Our approach creates scalable systems, stronger brands, and lasting competitive advantages in evolving markets

OUR SERVICES

Hospitality Growth Solutions

Transform your hospitality vision into a profitable, high-performing business through strategic consulting, restaurant development, commercial kitchen planning, operational optimization, and hospitality management solutions designed to enhance guest experiences, maximize efficiency, strengthen brand positioning, and drive sustainable business growth.

01.

Restaurant Development

02.

Menu Development

03.

Interior Design

04.

Operations Management

05.

Hospitality Training

Client Testimonials

What Our Client’s Say

Excellence Residence

Interior Decoration

4.9/5.0

"HEC transformed our vision into a well-structured hospitality business. Their expertise in concept development, operational planning, and strategic execution helped us create a café that delivers an exceptional guest experience while maintaining efficient day-to-day operations."

Khairul Anik Sarker

Founder, Ratio Café N Bistro

4.9/5.0

"Working with HEC was a seamless experience from concept to execution. Their attention to operational efficiency, hospitality planning, and business strategy enabled us to establish a distinctive restaurant brand with confidence."

Abul Kalam Sarker

Founder, Kuro

4.9/5.0

"HEC brought professionalism, creativity, and practical hospitality expertise to our project. Their strategic guidance, operational insights, and commitment to excellence played a significant role in building a strong foundation for our business."

Ariful Islam Hamza

Founder, NOSH

4.9/5.0

"HEC understood our vision and translated it into a functional, guest-focused hospitality environment. Their layout consultancy and operational planning ensured our café delivers both an outstanding customer experience and efficient daily operations."

Mr. Anwar Hossain

Founder, Karai Cafe

4.9/5.0

"The team's hospitality expertise and structured approach exceeded our expectations. From business planning to operational strategy, HEC provided valuable insights that helped us strengthen our brand and prepare for sustainable growth."

Mr. Maksudur Rahman

Founder, Bengali Express

4.9/5.0

"HEC successfully combined innovative hospitality concepts with operational excellence. Their strategic consultancy, interior planning, and execution support helped create a truly immersive dining destination that stands out in a competitive market."

Mr. Jamal Ivan

Director, Dune Dhaka

16+ Years of Experience

Trusted by Founders, Respected by Operators.

Mr. Anwar Hossain Monju

Nayeem Ashraf

Shahid Shahin

Mr. Rezaul Ashiq

Abdur Razzak Khan

Amjad Hossain

MD. Harun Khan

Anwar Hossain

Masum Mia

Md.Abdul Moquit

The Principles That Drive Every Hospitality Success

01

Excellence

02

Innovation

03

Integrity

04

Expertise

05

Growth

Hospitality Growth Solutions

What Our Client’s Say

Excellence Residence

Khairul Anik Sarker

Abul Kalam Sarker

Ariful Islam Hamza

Mr. Anwar Hossain

Mr. Maksudur Rahman

Mr. Jamal Ivan

Our Trusted Brands

Our Projects